Principle 1: Self-Understanding

First, you need to understand how you and the rest of the human race function, in one respect.  Every human being has a persuasion threshold.  A person’s persuasion threshold is how much proof they need before they will believe something.

We have identified several persuasion thresholds for different types of people.  We will be presenting our data starting with the most common persuasion threshold then work our way through the less common thresholds.

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